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  1. #1
    Senior Member Country: Australia Kitty Whiskers's Avatar
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    I was wondering if I could impose on the great and innovative minds of BritMovie for some opinions.

    As part of my business grant, I'm expected to get in all-boots-a-blazing into Social Networking. I'm putting off MySpace and Facebook for as long as I can, but the day is looming when I'll have to sign up. I'm signed up to Twitter and had 11 followers without ever saying anything (perhaps they appreciate the silence).

    I've had a dabble with a blog, which is probably the format I'm most comfortable with, but I realised I was just one of many bores blathering on about nothing very interesting.

    My question is: what kind of content on a blog would entice you back at least once a week, if not every day? I was thinking of a 'This Day in Music' sort of thing, but is that a bit 'meh'?

    Please feel free to be brutally honest!

  2. #2
    Senior Member Country: Vatican Sgt Sunshine's Avatar
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    Hello Kitty....
    The sort of thing that would keep my interest in a music "blog" would probably be the collect-ability of certain vinyl records, info on collectable record labels,
    Perhaps each week you could examine a different Record label in depth (Pye, Decca, London, Parlophone etc).
    Maybe later on you could focus on various types of music.and showcase some rarities.....
    To be honest I've often wondered why there has never been a TV prog dedicated to "record collecting"....I'm finding out there's still plenty of us around....
    I'm on Facebook but never really go there anymore.......
    Pity we couldn't chat for longer the other day.....I always seem to be rushed off my feet...
    I wish you all the best in your venture.....
    Cheers
    Sgt S

  3. #3
    Senior Member Country: Ireland jimw1's Avatar
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    Its a Difficult one Kitty............
    I like the Sgts Idea' although it would take up a lot of your time as regards to research into record labels and Availability etc.
    As with most subjects its Difficult to Create interest because you are trying to attract music lovers who have a very Wide taste and preference in certain Eras 60s-70's etc.
    But as Sgt has suggested it would be a good Idea to specialise in a certain aspect or area of Music.

    Perhaps a Daily review of Albums old and new along with Background anecdotes surrounding the Recording' I always find the storys behind the making of albums interesting'.............just an Idea.
    I wish you good luck with it' Ill certainly visit frequently....

  4. #4
    Senior Member HUGHJAMPTON's Avatar
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    Quote Originally Posted by jimw1 View Post
    Its a Difficult one Kitty............


    Perhaps a Daily review of Albums old and new along with Background anecdotes surrounding the Recording' I always find the storys behind the making of albums interesting'.............just an Idea.
    I wish you good luck with it' Ill certainly visit frequently....
    I'd tune into that idea myself, add to that the story behind a song, highlights on session players, some of whom went onto greater things themselves.Yeah, I'd buy it.

    Above all though, Kitty, it's going to have to be something you like doing, so as not to peter out after a few months.

  5. #5
    Senior Member Country: UK DB7's Avatar
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    'Fraid to say nothing. There's just sooo.. many music blogs that I can't visit them all and the larger music sites use a lot of freelance/blog writers for features.

    One I do visit is The Quietus: The Quietus

  6. #6
    Senior Member Country: England zettel45's Avatar
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    Does your social networking have to be music-focused or was that just an area you picked as a likely candidate?

    What exactly are you looking to get out of social networking? That is, what will count as "success"? Lots of followers/readers? The ability to direct traffic to a particular website? Is your goal commercial or personal?

    The approach you suggest might be called "single issue". It's a hard trick to pull-off unless there's a specific reason why people might find your views interesting. Are you a professional musician or someone who works in the industry? If not, I suspect you'll struggle.

    I think there are two other approaches you might consider:

    1. Controversy. Outrage sells, both in terms of being outraged by what others say and outraging others by what you say. It's cheap, divisive and socially corrosive, but it works.

    2. Reality TV. With this approach you basically put your life online so that "readers" feel they're eavesdropping on an actual life being lived. So you might discuss political views, musical tastes etc (and be controversial at times as well), but there'll also be a smattering of mundane details: your train's delayed, your lunch was nice, you're hungover, etc etc etc. Of course, don't be misled by "put your life online". What you present to the world is a carefully edited and tailored construct, designed to be friendly and engaging but also surprising and perhaps even at times shocking - it's also biased towards certain topics you particularly want to draw attention to.

    I also think you'll struggle if you concentrate solely on blogging. One of the main reasons to be on Facebook or Twitter (forget MySpace, btw - dead in the water) is to help publicise your blog. But that doesn't work if all you ever tweet is "hello" and "New blog post, click here..." You must have an interesting presence on Twitter (or Facebook) in order for people to be tempted to read your blog posts when you advertise them.

    Another thing to mention is that with all these social networking sites the more you put into them the more you'll get out of them. There's no shortcut to success; you have to sell yourself. Vigorously.

  7. #7
    Senior Member Country: Australia Kitty Whiskers's Avatar
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    Thanks all!

    Some great food for thought there, with a healthy dollop of inspiration.

    My horror of social networking has more to do with my overwhelming desire for privacy than my fear of the technology. If I can distance myself a little from it, I think I'll be able to feel a bit more comfortable using it.

    I'm also trying to streamline as much as I can. Seeing as it's a one-woman show here, I have to try and be smarter about things. My eyes went out on stalks when I saw DB7's site - just a tad out of my league. I'm more like a rambling drunk lying under a shrub at Speakers Corner compared to that!

    Thanks again - I have taken everyone's comments on board. Much appreciated.

  8. #8
    Administrator Country: Wales Steve Crook's Avatar
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    Quote Originally Posted by Kitty Whiskers View Post
    I was wondering if I could impose on the great and innovative minds of BritMovie for some opinions.

    As part of my business grant, I'm expected to get in all-boots-a-blazing into Social Networking. I'm putting off MySpace and Facebook for as long as I can, but the day is looming when I'll have to sign up. I'm signed up to Twitter and had 11 followers without ever saying anything (perhaps they appreciate the silence).

    I've had a dabble with a blog, which is probably the format I'm most comfortable with, but I realised I was just one of many bores blathering on about nothing very interesting.

    My question is: what kind of content on a blog would entice you back at least once a week, if not every day? I was thinking of a 'This Day in Music' sort of thing, but is that a bit 'meh'?

    Please feel free to be brutally honest!
    As it's a part of a business grant, what targets have they set for it to be considered a success or to meet their requirements?

    If you don't really want to do it there's no point in doing any more than they require

    Steve

  9. #9
    Senior Member Country: Australia Kitty Whiskers's Avatar
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    Quote Originally Posted by Steve Crook View Post
    As it's a part of a business grant, what targets have they set for it to be considered a success or to meet their requirements?

    If you don't really want to do it there's no point in doing any more than they require

    Steve

    Well, they don't demand I social network, but as a government department they do 'strongly suggest' things (which means this is the way the powers on high thinks things should be done). The only real goal at the end of it is that my business is successful. Clearly someone did a course somewhere and got the idea that Facebook does that. It might but I always thought good products and great customer service make a business work (and a LOT of hard work). How me wittering on about trivialities will build an empire is beyond me.

  10. #10
    Administrator Country: Wales Steve Crook's Avatar
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    Quote Originally Posted by Kitty Whiskers View Post
    Well, they don't demand I social network, but as a government department they do 'strongly suggest' things (which means this is the way the powers on high thinks things should be done). The only real goal at the end of it is that my business is successful. Clearly someone did a course somewhere and got the idea that Facebook does that. It might but I always thought good products and great customer service make a business work (and a LOT of hard work). How me wittering on about trivialities will build an empire is beyond me.
    Make up some "market research" that shows that your target audience isn't at all interested in blogs, Facebook or Twitter. That they would much rather you spent all your time on providing a good product and a good service. Then you can point out to the government department that such "social network" tools aren't always useful and that they sometimes give the wrong idea about a company because people seeing those things will think that it's just aiming at teenagers

    Steve

  11. #11
    Senior Member Country: Australia Kitty Whiskers's Avatar
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    Quote Originally Posted by Steve Crook View Post
    Make up some "market research" that shows that your target audience isn't at all interested in blogs, Facebook or Twitter. That they would much rather you spent all your time on providing a good product and a good service. Then you can point out to the government department that such "social network" tools aren't always useful and that they sometimes give the wrong idea about a company because people seeing those things will think that it's just aiming at teenagers

    Steve
    That's probably a great idea. I have to confess, after spending an evening staring into the abyss of Facebook last night, I did wonder who among my buyers would be on there 'friending' people. My average punter is the type of person who sends 83 emails on what type of stylus they should be using on their Nick Drake LPs.
    Last edited by Kitty Whiskers; 01-02-11 at 10:01 AM.

  12. #12
    Senior Member Country: Spain Rowdon's Avatar
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    The only music sites I visit are very specific. I think that's the key. You mentioned Nick Drake, so is your website going to be focused on British singer songwriters of the 60s and 70s (sooo rich an area), or people called Nick (also a rich vein) or modern pastoral music etc etc? I can't stand music sites where "people who like music" is a category; this isn't 1970 - 'pop' is not a happening thing that divides society into for and against, the in and the out, it's 2011, where people know exactly where to go to hear/learn about the stuff that interests them. Let daytime Radio 2 and MTV live in a world where Coldplay, Shakira, the Beatles and Frank Sinatra are all in the same box, your site has to be more focused. I gave up reading Mojo because while I love to read about (for example) Wanda Jackson or Captain Beefheart, I get tired of the idea that we should listen to what Elvis Costello or Bono thinks about them. For an opinion on Beefheart, talk to his engineer, not a famous fan.

    Does this make sense?

    I also have to support the idea of controversy. In the review section of a music magazine, you always read the one star reviews, then the five star reviews, and then just don't bother with the three star reviews.

  13. #13
    Senior Member Country: UK DB7's Avatar
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    Quote Originally Posted by Kitty Whiskers View Post
    My horror of social networking has more to do with my overwhelming desire for privacy than my fear of the technology. If I can distance myself a little from it, I think I'll be able to feel a bit more comfortable using it.
    Privacy and social networking really don't go hand in hand as FB is the big network component and not recognised for their love of privacy. It's a double-edged sword as over time you'll no doubt meet people who will help you develop a blog... but t'internet is also awash with fruit loops. It depends how far you wish to progress and whether you feel a Mr X blogger might seem cold and unfriendly to visitors.

  14. #14
    Senior Member Country: Australia Kitty Whiskers's Avatar
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    Quote Originally Posted by Rowdon View Post
    Does this make sense?

    I also have to support the idea of controversy. In the review section of a music magazine, you always read the one star reviews, then the five star reviews, and then just don't bother with the three star reviews.

    It makes perfect sense. Remember when Rolling Stone Magazine did the same thing? Some articles were interesting, but others were a load of old w**k. Why not ask Alan Parsons about working with Pink Floyd or The Beatles, instead of a Gallagher?!

    The controversy thing is a great idea - people like a bit of thought-provoking spice, especially if you give them a bit of space to reply. I suppose setting boundaries is an important consideration. I don't know if I'd get away with calling Elton John a talentless noise-polluter in this litigious age, even if I do honestly consider this a scientific fact rather than a slur.

  15. #15
    Senior Member Country: Australia Kitty Whiskers's Avatar
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    Quote Originally Posted by DB7 View Post
    Privacy and social networking really don't go hand in hand as FB is the big network component and not recognised for their love of privacy. It's a double-edged sword as over time you'll no doubt meet people who will help you develop a blog... but t'internet is also awash with fruit loops. It depends how far you wish to progress and whether you feel a Mr X blogger might seem cold and unfriendly to visitors.
    Yes, you're so right. As I say, I was poking around on FB last night - It's lets you set up a front for your business BUT it also wants a lot of personal profile before FB lets you connect with anyone else. I have no intention of giving over anything other than business delails - as you say, too many fruitloops out there. We had a tragedy in my family last year as a result of cyber-bullying, so I'm ultra-sensitive about the whole business. I agree a blog may seem a little more removed, but to me that's a very good thing.

  16. #16
    Senior Member Country: Spain Rowdon's Avatar
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    Quote Originally Posted by Kitty Whiskers View Post
    I don't know if I'd get away with calling Elton John a talentless noise-polluter in this litigious age, even if I do honestly consider this a scientific fact rather than a slur.
    There's a lot of Elton John I'm quite a fan of, actually, and a lot that's tiring. Probably more to do with my age than anything. I remember when he had a spat with the Sun , and won a libel case against them. Afterwards, he was reported as saying "They can call me a talentless fat poof, but they mustn't tell lies." which made me like him more.

  17. #17
    Senior Member Country: UK DB7's Avatar
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    Quote Originally Posted by Kitty Whiskers View Post
    I have no intention of giving over anything other than business delails - as you say, too many fruitloops out there. We had a tragedy in my family last year as a result of cyber-bullying, so I'm ultra-sensitive about the whole business.
    Saying 'Elton John a talentless noise-polluter' or offering criticisms of singers/bands etc is pretty much a sure fire way to attract one of their devoted followers telling you where to stick your opinions.... and if you decide their response (as most blogs use comments) is too colourful and delete it - they become more enraged/obsessive. But opinionated blogs are usually the most popular. Maybe create a pseudonym ala Guido Fawkes (tho his identity is known)?

  18. #18
    Senior Member Country: Australia Kitty Whiskers's Avatar
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    Quote Originally Posted by DB7 View Post
    Saying 'Elton John a talentless noise-polluter' or offering criticisms of singers/bands etc is pretty much a sure fire way to attract one of their devoted followers telling you where to stick your opinions.... and if you decide their response (as most blogs use comments) is too colourful and delete it - they become more enraged/obsessive. But opinionated blogs are usually the most popular. Maybe create a pseudonym ala Guido Fawkes (tho his identity is known)?
    The problem I forsee with going the opinionated route is that it may create a negative front for the business. Although, thinking about it, The Soup Nazi did alright out of a less than genial persona.

  19. #19
    Senior Member Country: England zettel45's Avatar
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    If I'm reading this correctly, you sell (specialist?) music or hi-fi equipment and you have a pretty clear idea of your core customer base. If that's right, I'd have thought both Facebook and Twitter could be helpful in promoting your business. A blog, frankly, is the least helpful option and if it's not backed-up by the other two, I'd say it was pretty-much useless.

    On Facebook, one approach would be to "like" pages you think your potential customers might like (there's bound to be several Nick Drake fan pages, for example) and then befriend the others who are fans of that page. As for content, you publish ads for your products (obviously) but also links to YouTube, Spotify, music magazines and blogs (including your own if you do one) where the content is likely to appeal to your customers. You should also include status updates about gigs you've been to, relevant TV progs you've enjoyed, etc etc - just to be a bit more "human". This needn't involve exposing yourself online any more than you feel comfortable with, but if all you do on social networks is flog your wares then your followers/friends will quickly feel a bit used and drift away.

    It's a similar story on Twitter. Follow bands/companies you think your customers will like and then also follow the other people following those bands/companies. You will also find that there are several accounts dedicated to promoting businesses in your area. Follow them and get them to follow you, so that if you tweet you're doing a great deal on "x", they'll retweet that to their followers.

    There are also any number of websites/apps that can help you build an audience. These range from site that provide you with thousands of randomly selected followers (for a fee) to apps that alert you each time specified key words are used in a tweet or status update (again, there's a fee for this service). But you can do a similar thing for free: next time there's a TV prog shown you think might interest potential customers, search the title of the prog on Twitter while it's on. You'll get to see all the tweets mentioning that prog and you can easily follow all the people who are saying favourable things about it.

    Finally, privacy. On twitter this simply isn't an issue. You can choose exactly how much personal detail you give out on there, ranging from nothing at all to more than anyone would wish to know. Facebook's a bit trickier, but even there you can leave blank a surprising amount of the boxes they ask you to fill in. For the required info, if you don't want to give it then lie through your teeth. So long as your business contact details are correct and available the rest shouldn't be a problem.

  20. #20
    Senior Member Country: Australia Kitty Whiskers's Avatar
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    Quote Originally Posted by zettel45 View Post
    For the required info, if you don't want to give it then lie through your teeth. So long as your business contact details are correct and available the rest shouldn't be a problem.

    Thanks, zettle!

    Taking into account time, efficiency and my audience, I think you're perfectly right. Tweets are quick, easy and quite anonymous. For FB, I think I'll just tighten my personal privacy settings to maximum and try to be smart about how I use it. The blog I may do if I come across something earth-shattering to say but it seems the most time intensive of the three. YouTube I have covered...no problems there.

    I wonder why MySpace died in the bottom? Too messy to use, perhaps?

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